Volume 45, Issue 3, March 2015

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Table of Contents


Identification and Confirmation of Variables Influencing Manufacturer-Dealer Relationships for Steel and Allied Products  | 
Shailendra Dasari, Rupa Gunaseelan, Geetha Suresh 7-23
Total views: 205
Measuring Advertising Effectiveness Through Inter Modulation of Affect and Cognition  | 
Sandeep Singh, Anand Sapre 24-38
Total views: 435
Brand Loyalty and Switching: An Empirical Study on Mobile Phone Usage Among Young Indian Adults  | 
Shampa Nandi, J. K. Pattanayak 39-53
Total views: 630
Variance in Factors Influencing Buyer Behaviour Across Various Product Categories in FMCGs  | 
Smitha Siji 54-68
Total views: 367