Volume 45, Issue 1, January 2015

Open Access Open Access  Restricted Access Subscription or Fee Access

Table of Contents


Materialism and Consumer Behavior: Differences in Types of Materialism Among Different Cultures  | 
Kelvyn A. Moore, Paul D. Berger 9-18
Total views: 584
Channel Distribution Performance in Cold Chain Management: A Comparative Scenario Between Two States of India  | 
Shantanu Saha, K. Mukherjee, B. Chandra 19-35
Total views: 371
Consumers' Motivation for Participating in Cause Related Marketing: An Exploratory Study  | 
Harish Chaudhry, Shruti Gupta 36-48
Total views: 404
Assessment of Effectiveness of Subsidized Food Grain Distribution in India with Respect to Rice and Wheat  | 
Amudhasurabi A., Digvir S. Jayas, Alagusundaram K. 49-59
Total views: 200
Book Review - Private Label Strategy: How to Meet the Store Brand Challenge  | 
Ruchita Pangriya 60-62
Total views: 6758