Volume 44, Issue 12, December 2014

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Table of Contents


Indian Culture and its Reflection on Advertising: A Perceptual Study of Advertising Practitioners  | 
Freda Swaminathan, Ipshita Bansal 7-18
Total views: 1917
How Does Experience Impact Domestic Tourists’ Satisfaction? Testing the Mediating Role of Service Quality  | 
Muhammad Sabbir Rahman, Madi Bin Abdullah 19-31
Total views: 228
Role of Gender in Influencing Consumers' Attitude Towards Online Advertising  | 
Meghna Verma, Saranya R. 32-46
Total views: 639
Measuring Satisfaction of Mutual Fund Investors from the Customer Communication Dimension of the Marketing Mix  | 
Amalesh Bhowal, Tarak Paul 47-56
Total views: 526