Volume 44, Issue 11, November 2014

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Table of Contents


A Sustainable Marketing Strategy Based on Customer Satisfaction: The Case of Dongbu Insurance in South Korea  | 
Sunhee Kang, Bohyeon Kang 7-21
Total views: 315
Product Placement Effectiveness in a Bollywood Movie with Debutant Actors: A Case Study  | 
Sneha Sharma, Suresh K. Chadha, B. B. Goyal 22-35
Total views: 623
Mall Patronage Behaviour: Understanding the Inter-Linkages Between Shopping Motives, Shopper Demographics, and Shopping Behaviour  | 
Suman Yadav, Sadaf Siraj 36-48
Total views: 329
Nature and Role of Qualitative Market Research: An Alternative or a Complimentary Approach?  | 
Ankita Batra 49-60
Total views: 171