Volume 44, Issue 9, September 2014

Open Access Open Access  Restricted Access Subscription or Fee Access

Table of Contents


Impact of Corporate Social Responsibility on Customer Loyalty and the Mediating Role of Affective Identification  | 
Saju B., Kalyani Ranga Rajan 7-19
Total views: 251
An Empirical Study of Attitude Toward Cause Related Marketing Programs Among Young Indian Consumers  | 
Chandan Thakur 20-29
Total views: 344
Factors Affecting Service Acceptance in Organizational Buying of Services: An Empirical Examination  | 
Dipanjan Kumar Dey 30-42
Total views: 191
Persuading Effect of Store Aesthetics on Shoppers' Purchase Intentions: The Gender Difference  | 
Pallabi Mishra 43-53
Total views: 436
Rebranding of German Bakery, Pune: A Case Study  | 
Mallika Srivastava, Dhruv Bhanot, Tarini Tamhane 54-60
Total views: 341