Volume 44, Issue 6, June 2014

Open Access Open Access  Restricted Access Subscription or Fee Access

Table of Contents


Multivariate Relation Between Advertisements, Sales, and Profits: A Study on the Indian FMCG Industry  | 
Mandeep Mahendru, Kalyan K. De 7-23
Total views: 349
Perception of the Retailers Towards Marketing Mix Strategies: An Empirical Case Study on the Soft Drink Market in Visakhapatnam  | 
V. V. Devi Prasad Kotni 24-36
Total views: 282
Impact of Emerging Agribusiness Establishments on Potato Marketing in Punjab  | 
D. K. Grover, J. M. Singh, Jasdev Singh, Sanjay Kumar 37-50
Total views: 178
Louis Vuitton, Gucci, and Audi: The Luxury Retail Sector in India - Will it Grow or Go?  | 
Neha Bothra 51-61
Total views: 5374