Volume 44, Issue 5, May 2014

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Table of Contents


Consumer Preferences and Influencing Factors for Purchase Places of Organic Food Products: Empirical Evidence from South India  | 
Ravi Nandi, Wolfgang Bokelmann, Nithya Vishwanath Gowdru, Gustavo Dias 5-17
Total views: 588
Customer Loyalty Appraisal Based on Store Characteristics: An Alternative Approach  | 
Chandan A. Chavadi, Chetan V. Hiremath, Raju L. Hyderabad 18-29
Total views: 216
Challenging the Female Stereotypes in Indian Television Advertisements: The Women Consumers' Perspective  | 
P. S. Raychaudhuri 30-43
Total views: 835
A Study on Satisfaction Levels of Working Women Towards Two Wheelers in Coimbatore, Tamil Nadu  | 
R. Amsaveni, R. Kokila 44-55
Total views: 690