Volume 44, Issue 4, April 2014

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Table of Contents


Exploring the Dimensions of Pilgrims' Experiences  | 
Sathish A. S., Ramakrishnan Venkatesakumar 5-16
Total views: 222
Brand Credibility and Purchase Intention Among Users of Shopping and Convenience Goods: The Moderating Role of Brand Involvement  | 
Joji Alex N., Jithin Thomas 17-24
Total views: 512
Nutrition Label Usage: An Empirical Study of Consumer Response in India  | 
Reeva Paul, Monica Bedi 25-33
Total views: 510
Match-up on Physical Attractiveness: Effectiveness of Cartoon Spokes-Character and Human Spokesperson  | 
Aditya S. Mishra 34-42
Total views: 318
The Indian Rural Market: Emerging Opportunities and Challenges  | 
Mohd. Azhar Suharwardi, Iqbal Ahmad Hakim 43-50
Total views: 946