Volume 43, Issue 11, November 2013

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Table of Contents


Seafood Labelling: Awareness and Perception Among Consumers of Organized Fish Retail Outlets in India  | 
Pankajkumar Hanmantrao Mugaonkar, Nalini Ranjan Kumar, M. Krishnan 5-13
Total views: 197
India's Vegetable Oil Economy and Consumer Preference for Blended Soybean Oil in South India  | 
V. Kavitha, S. Angles, M. Chinnadurai, Subbu Kumarappan 14-23
Total views: 977
Brand Building in the Era of Mobility and Emergence of 'New Imagined Communities': A Conceptual Analysis  | 
Anshul Kandpal, Santosh K. Patra 24-29
Total views: 157
A Review of Contemporary Retail Formats in Emerging India  | 
Rituparna Basu 30-35
Total views: 606
Management of Travel Booking in the Light of Destination Marketing: Evidence from an Alpine Indian State - Sikkim  | 
Debasish Batabyal, Dillip Kumar Das 36-45
Total views: 152
Innovative Marketing Strategies for the Refined Edible Oil Industry: A Multidimensional Approach  | 
M. Subasini, M. Rajiv Vignesh, R. Revathy 46-56
Total views: 848