Volume 45, Issue 11, November 2015

Open Access Open Access  Restricted Access Subscription or Fee Access

Table of Contents


The Variation of Consumer Anthropomorphism across Cultures  | 
Phillip M. Hart, Subhash Jha 7-16
Total views: 294
A Study on Brand Preference and Brand Switching Behaviour of Bt Cotton Farmers in Andhra Pradesh  | 
C. Velavan, S. Naveen Kumar, S. Varadha Raj 17-28
Total views: 439
Indian Consumers’ Materialistic Values: An Examination of Dimensionality and Instrument Development Through Exploratory Factor Analysis  | 
Aastha Verma Vohra 29-41
Total views: 268
Determinants of Customer Satisfaction in Context of Retail Malls: Empirical Evidence from India  | 
Anish Yousaf, Neelika Arora, Anil Gupta 42-56
Total views: 429