Volume 41, Issue 12, December 2011

Open Access Open Access  Restricted Access Subscription or Fee Access

Table of Contents


Effectiveness of Media in Mobilizing People towards Social Causes and Campaigns  | 
Ankita Mendiratta, Vinayak Mehta 4-10
Total views: 123
A Study on Consumer Perception about Organized Vs Unorganized Retailers at Kanchipuram, Tamil Nadu  | 
V. Ramanathan, K. Hari 11-23
Total views: 276
A Study of the Marketing Problems of Mango Growers (Using Factor Analysis) in Madurai District, Tamil Nadu  | 
P. Anandaraj, V. Chinniah 24-30
Total views: 330
Information Sharing in Managing Collaborative Relationships: an Analytical and Empirical Investigation  | 
Neetu Andotra, Vipul Chalotra 31-38
Total views: 95
Moments of Truth: An Empirical Analysis of Indian Consumers  | 
Arti Trivedi, Beenu Suri, Saurabh Mishra, Pratika Mishra 39-51
Total views: 101
A Study on Consumer Buying Behaviour of Home Appliances with Reference to LG Products  | 
M. Nasrin Sulthana, M. Sakthivel Murugan 52-60
Total views: 686