Volume 41, Issue 12, December 2011

Open Access Open Access  Restricted Access Subscription or Fee Access

Table of Contents

Articles

Effectiveness of Media in Mobilizing People towards Social Causes and Campaigns  | 
Ankita Mendiratta, Vinayak Mehta 4-10
Total views: 123
A Study on Consumer Perception about Organized Vs Unorganized Retailers at Kanchipuram, Tamil Nadu  | 
V. Ramanathan, K. Hari 11-23
Total views: 276
A Study of the Marketing Problems of Mango Growers (Using Factor Analysis) in Madurai District, Tamil Nadu  | 
P. Anandaraj, V. Chinniah 24-30
Total views: 330
Information Sharing in Managing Collaborative Relationships: an Analytical and Empirical Investigation  | 
Neetu Andotra, Vipul Chalotra 31-38
Total views: 95
Moments of Truth: An Empirical Analysis of Indian Consumers  | 
Arti Trivedi, Beenu Suri, Saurabh Mishra, Pratika Mishra 39-51
Total views: 101
A Study on Consumer Buying Behaviour of Home Appliances with Reference to LG Products  | 
M. Nasrin Sulthana, M. Sakthivel Murugan 52-60
Total views: 686