Volume 46, Issue 4, April 2016

Open Access Open Access  Restricted Access Subscription or Fee Access

Table of Contents


A Study on Factors Impeding Online Buying of Household Items in Bangalore City  | 
Padmanabh B., S. Jeevananda, K. G. Jose 7-23
Total views: 1133
Segmenting Consumers in Food and Grocery Retail  | 
Sreelata, N. V. Narasimham, M. K. Gupta 24-38
Total views: 585
A Case Study on Experiential Learning for Marketing Students  | 
Girish Taneja 39-48
Total views: 474
Disruptive Business Model Innovation: How a Tech Firm is Changing the Traditional Taxi Service Industry  | 
Makhmoor Bashir, Anish Yousaf, Rajesh Verma 49-59
Total views: 4427