Volume 46, Issue 5, May 2016

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Table of Contents


Customer Based Retailer Equity of Apparel Retail Stores  | 
Deepa S., P. Chitramani 7-25
Total views: 646
Consumer-To-Consumer Online Market for Used Goods : A Case Study of OLX in India  | 
Rashmi, Garima Nijhawan 26-41
Total views: 1495
Relationship Marketing as an Effective Promotional Tool of Yoga Marketing in the Urban Indian Market : An Empirical Study  | 
Arunangshu Giri, Mrinalini Pandey 42-54
Total views: 495
Children's Interest in TV Advertisements and their TV Viewing Behaviour  | 
Radhamani Divakar, Guntur Anjana Raju 55-66
Total views: 1073