Volume 46, Issue 7, July 2016

Open Access Open Access  Restricted Access Subscription or Fee Access

Table of Contents


Factors Influencing the Purchase Decision of Perfumes with Habit as a Mediating Variable:An Empirical Study in Malaysia  | 
Noor Azeema, K. Jayaraman, S. Kiumarsi 7-22
Total views: 883
Impact of User-Generated Content on Purchase Intention for Fashion Products:A Study on Women Consumers in Bangalore  | 
Nithya Venkataraman, Sreedhara Raman 23-35
Total views: 903
Structural Equation Modeling for Men's Cosmetics Behavior Research  | 
Siddharth Shriram Shimpi 36-54
Total views: 570
Effect of Extrinsic Cues on Perception of Private Label Quality and Customer Satisfaction  | 
Pardeep Bawa, Faizal Bathurutheen 55-66
Total views: 482