Volume 46, Issue 8, August 2016

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Table of Contents


Brand - Extension Price Premium : An Enquiry on the Role of Perceived Fit Among Users of a Consumer Durable in India  | 
N. Joji Alex, Aneesh Varghese 11-24
Total views: 454
Customer Expectations and Performance of Banks : An Empirical Analysis  | 
Rajesh Panda, Biranchi Narayan Swar 25-36
Total views: 739
Intention to Purchase Hybrid Cars in India : A Study  | 
Utkal Khandelwal, Naval Bajpai, Vikas Tripathi, Seemant Yadav 37-50
Total views: 962
Exploring Factors Affecting the Effectiveness of Web-Advertising  | 
Mohd. Farhan, Anish Yousaf 51-57
Total views: 812