Volume 46, Issue 9, September 2016

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Table of Contents

Articles

Social Marketing - Predicting the Impact of Government Aided Health Insurance Project in Rural Tamil Nadu  | 
T. N. Swaminathan, P. K. Viswanathan 11-23
Total views: 1045
Effect of Impulse Buying on Socioeconomic Factors and Retail Categories  | 
M. Rupesh Kumar, A. G. V. Narayanan 24-34
Total views: 687
Role of Brand Image and Switching Cost on Customer Satisfaction-Loyalty Dyadic in the Mid-Market Hotel Sector  | 
Abhisek Jana, Bibhas Chandra 35-52
Total views: 949
Investigating the Consumer's Perception on Selection of Mid Segment Cars by Students : A Conjoint Approach  | 
Amit Goyal, Atul Shiva 53-63
Total views: 389