Volume 46, Issue 11, November 2016

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Table of Contents


Marketing to Children : A Reflection of Institutional Psychopathy  | 
T. Raja Reddy, E. Lokanadha Reddy, T. Narayana Reddy 7-20
Total views: 760
An Examination of the Relationship Between Service Quality and Patients’ Satisfaction in the Hospital Industry  | 
V. Krishnamoorthy, P. Karthikeyan, N. Prakash 21-35
Total views: 712
Shopping Experience of Hypermarket Shoppers on Weekends  | 
Sunil Atulkar, Bikrant Kesari 36-49
Total views: 499
Celebrity Endorsements in an Indian Perspective : A Review  | 
Yogita Sharma 50-58
Total views: 998