Volume 46, Issue 12, December 2016

Open Access Open Access  Restricted Access Subscription or Fee Access

Table of Contents

Articles

Rural Consumers' Factors of Influence, Place of Influence, and Decision Making Process : An Exclusive Model Based Study  | 
H. S. Prakash, Mustiary Begum 11-27
Total views: 420
Loyalty Programs in Czechia, Slovakia, and Russia  | 
Radek Tahal, Tomas Formanek 28-41
Total views: 366
Brand Influence in Business-to-Business (B2B) Markets : Understanding the Buying Criteria of Different Organizations  | 
P. S. Raychaudhuri, Aman Garg 42-52
Total views: 636
Choice Determination Under Various Price Offer Frames  | 
Rajesh Deshpande 53-60
Total views: 210