Volume 47, Issue 1, January 2017

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Table of Contents


The Effect of Spokes - Character Credibility on Consumers' Attitude and Buying Intention : A South African Focus
Vuyelwa Mashwama, Norman Chiliya, Christopher Tarisayi Chikandiwa 11-25
Total views: 324
Organic Food Products : A Study on Perceptions of Indian Consumers
Vedha Balaji, Joseph I. Injodey 26-40
Total views: 501
Code Mixing as a Socio - Psychological Advertising Strategy in the Era of Glocalization
Priyanka Pareek, Manju Singh 41-53
Total views: 202
Patanjali : Emergence of a New Star on the Indian FMCG Horizon
Deepa Kapoor, Mona Chaudhary 54-63
Total views: 928