Volume 47, Issue 3, March 2017

Open Access Open Access  Restricted Access Subscription or Fee Access

Table of Contents


Brand Loyalty of Customers in Smartphone Brands
S. Santhosh Kumar, Rahul P. Menon 8-15
Total views: 762
Social Media as a Marketing Tool : Opportunities and Challenges
Mayank Yadav 16-28
Total views: 615
Effectiveness of Sexual Imagery in Advertisements and Influence on Purchasing Behaviour of Consumers in Mumbai : A Study Across Genders and Generations
Jackson John, Jennifer D'Abreo 29-42
Total views: 467
Consumer Socialization Process and Adolescent Junk Food Consumption in Chennai and Hyderabad
B. V. Jayanthi, Y. Hari Prasad Reddy 43-61
Total views: 233