Volume 47, Issue 4, April 2017

Open Access Open Access  Restricted Access Subscription or Fee Access

Table of Contents


Exploring Brand Attachment in Conjunction with Attachment Styles and Need to Belong
Elizabeth A. Hood, Paul D. Berger 8-18
Total views: 310
Diffusion of Mobile Health Apps Among Smartphone Users : Role of Neighborhood Effects, Informational Network Effects, and Social Ties in Health 3.0
Ankit Kesharwani, Souvik Roy 19-34
Total views: 290
Framework for Sustainability in E - Commerce Business Models : A Perspective Based Approach
Tripti Dhote, Danish Zahoor 35-50
Total views: 260
Injectable Antibiotics Market in Lower Extremity Infections : A Target Marketing Perspective
Sandipon Purkayastha, Sunanda Deb, Shibashish Chakravorty 51-65
Total views: 239