Volume 47, Issue 7, July 2017

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Table of Contents


A Study of Factors Affecting Consumer Behavioural Intentions Towards Adoption of Gamification
Rajni Gupta, Kavita Mathad 7-19
Total views: 401
Evaluation of Consumer Behaviour & Assessment of Factors Determining Acceptance of Solar Energy Products
Bindiya Kansal, Ajay Kumar Pathania, Jagdish Raj Saini 20-34
Total views: 251
Brand Bundling as a New Product Introduction Strategy : A Conceptual Framework
Sweta Singh, K. S. Venugopal Rao 35-46
Total views: 194
Determinants of Frozen Food Purchase Intentions : Insights from a Developing Country
Muhammad Abid Saleem, Allah Wasaya, Sadaf Zahra 47-59
Total views: 532