Volume 47, Issue 9, September 2017

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Table of Contents

Articles

Assessing the Loyalty of Shoppers of Attire Multi - Brand Outlets : A Research Study
M. Rupesh Kumar, A. G. V. Narayanan 7-22
Total views: 100
Identifying the Indian Car Buyer Segments Using Digital Channels of Communication : An Application of Cluster Analysis
Rekha, Aparna Mishra 23-35
Total views: 71
The Patanjali Marketing Sutra - An Exploratory Analysis of Brand Experience, Personality, Satisfaction, and Loyalty in the FMCG Space
R. Sreejith, Kalyani Suresh 36-48
Total views: 140
Comparing Perceptions of Different E - Advertising Formats
Seema Singh, Sarika Ahlluwalia 49-65
Total views: 72