Ahead of Print

Ahead of Print

 
Volume 43 • Number 2 • February 2013
 
Brand Equity And Business Performance : Towards A Conceptual Framework
— Bijuna C. Mohan  | A. H. Sequeira
 
Confirmatory Factor Modeling On Emerging Consumer Purchase Behaviour of Passenger Cars
— Balakrishnan Menon | Jagathy Raj V.P.
 
Modeling Store Characteristics As Antecedents of Impulse Purchase
— Ramesh Kumar Chaturvedi
 
Organic Products: Marketing Practices and Problems In The Plains and Hill Regions of Uttarakhand
— Surabhi Singh
 
Estimation Of Price Spread And Marketing Efficiency Of Brinjal In Different Marketing Channels: A Case Study
— Soumya Kanta Dwibedy
 
Consumers’ Milk Preferences And Effect Of Marketing Mix On Consumers’ Dairy Products Purchase Decision
— Nahid Mohammed Tawfik Fawi | Mohamed Osman Mohamed Abdalla