Sample Articles

Sample papers published in Indian Journal of Marketing

1. Volume 45, Issue 2 I Know it, so I do not Need to Touch it: Role of Brand Familiarity in Tactile Product Evaluation Download
2. Volume 45, Issue 6 Has Modern Retailing in India Influenced the Consumption Expenditure Behavior of Urban Socioeconomic Classes? Download
3. Volume 46, Issue 3 Need Based Segmentation of Airport Passengers : The Case of Rajiv Gandhi International Airport, Hyderabad Download