Browse Title Index


 
Title Issue  
 
3 Idiots: Exploring Innovative Marketing Volume 40, Issue 5, May 2010 Abstract
Nidhi Upadhyay
 
80/20 Rule : How to Use it for Effective Business Volume 38, Issue 5, May 2008 Abstract
T. Anitha, Nooney Lenin Kumar
 
Chhoti Car, Badhe Sapne (Small Car,Big Dreams):Building Brands and Launching of a New Product Volume 39, Issue 8, August 2009 Abstract
Nidhi Maheshwari
 
A Case of Emotional Decision Making [EDM] Volume 35, Issue 2, February 2005 Abstract
T. Bina
 
A Case on Kingfisher-Air Deccan Merger: The Marriage of Convenience Volume 42, Issue 1, January 2012 Abstract
Subrabhi Goyal, Prantik Ray
 
A Case Study of Bt Cotton in India: The PLC Framework Volume 45, Issue 9, September 2015 Abstract
Bhavneet Kaur
 
A Case Study on Consumers' Buying Behaviour and Brand Loyalty with Regard to Processed Liquid Packed Milk in Guwahati, Assam Volume 41, Issue 5, May 2011 Abstract
Brajesh Kumar, Mintu Gogoi
 
A Case Study on Experiential Learning for Marketing Students Volume 46, Issue 4, April 2016 Abstract
Girish Taneja
 
A Cognitive 'Just' Brand Model:How Sustainable Is It? Volume 39, Issue 1, January 2009 Abstract
Sandip Anand
 
A Comparative Study of Milk Producer Companies Vis-A-Vis Traditional Milk Cooperatives in Saurashtra Region of Gujarat Volume 46, Issue 1, January 2016 Abstract
Ritambhara Singh, R. S. Pundir
 
A Comparative Study of Tractors with Special Reference to Sonalika Tractor Volume 38, Issue 3, March 2008 Abstract
Uday Singh Rajput, Mohit Tyagi
 
A Comparative Study on Customer Relationship Management Practices in the Telecom Industry Volume 45, Issue 4, April 2015 Abstract
Y. Krishna Mohan Naidu, Ponduri S. B.
 
A Comparative Study on Factors Influencing Housing Loan Borrowers of Public and Private Sector Banks in Uthamapalayam Taluk Volume 36, Issue 6, June 2006 Abstract
S. Hasanbanu, U. Jeya Shree
 
A Comparative Study on Foreign Direct Investment (FDI) in Retail: A Boon or Bane? Volume 41, Issue 4, April 2011 Abstract
Debashish Sengupta, Ray Titus
 
A Comparative Study on the Perception Level of the Services Offered by LIC and ICICI Prudential Volume 39, Issue 8, August 2009 Abstract
Pa Keerthi, R. Vijayalakshmi
 
A Conceptual Framework for Customer-Centric Strategic Approach for Competitive Advantage with Specific Reference to Super Market Retailers in India Volume 42, Issue 3, March 2012 Abstract
Seema S. Shenoy, A. H. Sequeira, Devaraj K.
 
A Critical Review of Gender Differences in Online Shopping Volume 40, Issue 11, November 2010 Abstract
Prashant D. Amin, Bijal Amin
 
A Dealer Centric Analysis of Competitive Marketing Strategies of Cement Companies in India Volume 38, Issue 2, February 2008 Abstract
Amit Gautam
 
A Feasibility Study on Brand Extension with Reference to Arun (Hatsun Agro Products Ltd.) Volume 34, Issue 7, July 2004 Abstract
C. Madhavi, C. Samudhra Rajakumar
 
A Framework for Understanding Consumer Perceived Characteristics of Internet Banking as Predicators of its Adoption Volume 41, Issue 2, February 2011 Abstract
Prema C.
 
A New Inventory Model for Maintenance Organizations Volume 39, Issue 1, January 2009 Abstract
N. V. Ramana Murthy
 
A New Marketing Paradigm-Social Media or Web 2.0: An Empirical Analysis to Study the Awareness, Key Deliverables, Engagement and Usage of Social Media by Small and Medium Enterprises in Delhi Volume 42, Issue 7, July 2012 Abstract
Monika Sharma
 
A Paradigm Shift in Brand Communication: Accentuating the Perception of the Youth of Gujarat Regarding Product Placement in Hindi Movies Volume 37, Issue 6, June 2007 Abstract
Mitesh M. Jayswal, Priti Salvi
 
A Peep into the Mindset of the Consumer: A Study on Men's Personal Care Products Volume 34, Issue 6, June 2004 Abstract
Ashish Kumar Srivastava, A. Sengupta
 
A Qualitative Study on Branding of Steel Products in India Volume 39, Issue 12, December 2009 Abstract
Shailendra Dasari
 
A Review of Contemporary Retail Formats in Emerging India Volume 43, Issue 11, November 2013 Abstract
Rituparna Basu
 
A Review on Sproles & Kendall's Consumer Style Inventory (CSI) for Analyzing Decision Making Styles of Consumers Volume 43, Issue 3, March 2013 Abstract
Ruby Jain, Arti Sharma
 
A Select Study of Consumer Purchase Behavior of Organic Food in Delhi NCR Region Volume 40, Issue 8, August 2010 Abstract
Somnath Chakrabarti
 
A Study About the Optimum Capacity for Brick Industry in Kanyakumari District Volume 37, Issue 9, September 2007 Abstract
M. Wilson, C. Mallika Devi
 
A Study about the Performance of Tuticorin Port Trust volume 34, Issue 3, March 2004 Abstract
M. Wilson
 
A Study and Assessment of Selected Elements of the Visual Aspects of Collectible Chocolate Packaging with the Use of the Eye - Tracking Method Volume 45, Issue 7, July 2015 Abstract
Agnieszka Sylwia Cholewa-Wójcik, Jarosław Świda
 
A Study in Vendor Development Micro & Small Enterprises Supplies to PSUs in Hyderabad and Visakhapatnam Volume 38, Issue 2, February 2008 Abstract
K. R. Rajeshwari
 
A Study of Brand Preference and Consumption Pattern of Beer in Bareilly Volume 43, Issue 5, May 2013 Abstract
Manish Gupta
 
A Study of Channel Member Satisfaction and Ensuing Commitment in International and Domestic Pharmaceutical Distribution Channels Volume 44, Issue 1, January 2014 Abstract
Reeva Paul
 
A Study of Consumer Perception on the Use of E-Technology in the Retail Banking Sector: A Comparative Study of Public Sector and Private Sector Banks Volume 42, Issue 1, January 2012 Abstract
Aashish Shashikant Jani
 
A Study of Consumer's Buying Pattern of Cosmetic Products in South Haryana Volume 39, Issue 9, September 2009 Abstract
Neeraj Kaushik, Deepak Gupta
 
A Study of Customer Preferences for Milk and Milk Products Volume 42, Issue 8, August 2012 Abstract
Deepa Ingavale, H. M. Thakar
 
A Study of Demographic Variables Affecting Consumer Buying Behaviour with Reference to Synthetic Detergents Volume 43, Issue 5, May 2013 Abstract
Sebabrata Chatterjee
 
A Study of Determinants of Brand Loyalty in Cosmetics for Women Consumers of Pune City Using Path Analysis via Regression Volume 46, Issue 6, June 2016 Abstract
Mukta Srivastava
 
A Study of Emerging Trends & Challenges in Paints & Coatings Industry in India Volume 41, Issue 4, April 2011 Abstract
Devang Desai
 
A Study of Emerging Trends and Challenges in Air-Conditioning Industry in India Volume 40, Issue 2, February 2010 Abstract
Kedar Shukla, Amol Raut
 
A Study of Factors Affecting Consumer Behavioural Intentions Towards Adoption of Gamification Volume 47, Issue 7, July 2017 Abstract
Rajni Gupta, Kavita Mathad
 
A Study of Liked/Disliked Television Commercials in India Volume 38, Issue 2, February 2008 Abstract
Kim Shyan Fam, David S. Waller
 
A Study of Mobile Phone Usage Among The Post Graduate Students Volume 38, Issue 4, April 2008 Abstract
Mayank Vinodbhai Bhatt
 
A Study of Passenger Amenities in Indian Railways with Reference to Vijayawada Division Volume 35, Issue 12, December 2005 Abstract
V. Vijay Durga Prasad
 
A Study of Physician Behaviour and Preference towards Marketing Services Offered by Pharmaceutical Industry to Influence Physician's Perception Behaviour Volume 40, Issue 9, September 2010 Abstract
Shubhendra S. Parihar
 
A Study of Preferences of Consumer Packs for Toffees/candies Volume 35, Issue 5, May 2005 Abstract
G. Harnath, S. E. V. Subrahmanyam
 
A Study of Problems and Prospects of Sericulture in Shivamogga District, Karnataka Volume 40, Issue 8, August 2010 Abstract
K. S. Sarala, K. N. Aravinda
 
A Study of Service Quality and Customer Satisfaction across Various Service Providers in the Telecom Sector Volume 41, Issue 9, September 2011 Abstract
Sandhya Joshi
 
A Study of the Insurance Perspective in Uthamapalayam Taluk Volume 37, Issue 5, May 2007 Abstract
S. Hasanbanu, P. S. Nagajothi
 
A Study of the Marketing Problems of Mango Growers (Using Factor Analysis) in Madurai District, Tamil Nadu Volume 41, Issue 12, December 2011 Abstract
P. Anandaraj, V. Chinniah
 
A Study of the Ornamental Fish Breeders in India for Analysing the Constraints in Enhancing Production Volume 40, Issue 10, October 2010 Abstract
Mini Sekharan, Soumya Subhra De
 
A Study of the Relationship between Consumer Credit and Lifestyle Demographics of Consumers of Bangladesh Volume 40, Issue 7, July 2010 Abstract
Ataur Rahman
 
A Study of the Role & effectiveness of Celebrities in Advertisements Volume 42, Issue 6, June 2012 Abstract
Virendra Chavda
 
A Study of Trends in B2C Online Buying in India Volume 46, Issue 2, February 2016 Abstract
Deepal Joshi, Sarla Achuthan
 
A Study of Tubeless Tyres with Special Reference to Passenger Car Radial Tyres Volume 37, Issue 6, June 2007 Abstract
Renu Verma
 
A Study on Agribusiness Management in Karnataka:A Case Analysis of Dry Chilies and its Products Volume 39, Issue 6, June 2009 Abstract
Shivashankar K., Basavaraj Banakar
 
A Study on Banking Service Quality in Nagapattinam District, Tamil Nadu Volume 41, Issue 2, February 2011 Abstract
A. Ananth, A. Arulraj
 
A Study on Brand Consciousness Among Children and its Effect on Family Buying Behaviour in Bangalore City Volume 36, Issue 1, January 2006 Abstract
Nithila Vincent
 
A Study on Brand Loyalty about Oats Users with Special Reference to Salem Town, Tamil Nadu Volume 40, Issue 12, December 2010 Abstract
N. Kanimozhi, A. Jayakumar
 
A Study on Brand Preference and Brand Switching Behaviour of Bt Cotton Farmers in Andhra Pradesh Volume 45, Issue 11, November 2015 Abstract
C. Velavan, S. Naveen Kumar, S. Varadha Raj
 
A Study on Brand Preferences of Washing Soaps in Rural Areas Volume 37, Issue 3, March 2007 Abstract
C. Anandan, M. Prasanna Mohan Raj, S. Madhu
 
A Study on Branded Men's Wear Volume 36, Issue 11, November 2006 Abstract
Ritu Narang
 
A Study on Chicken Consumption Pattern and Consumer Preference for Processed Chicken in Coimbatore City Volume 37, Issue 2, February 2007 Abstract
N. Yesodha Devi, V. S. Kanchana
 
A Study on Commercial Efficiency of Tamil Nadu Cooperative Sugar Mills Volume 37, Issue 9, September 2007 Abstract
S. Ganesan
 
A Study on Consumer Behaviour in the Marketing of a Household Appliance in Chennai City of Tamilnadu State Volume 35, Issue 3, March 2005 Abstract
D. Venkatarama Raju, S. Saravanan
 
A Study on Consumer Behaviour of Women with Special Reference to Durable Goods in Coimbatore City, Tamil Nadu Volume 40, Issue 5, May 2010 Abstract
S. Saravanan
 
A Study on Consumer Behaviour towards Cell Phone Users in Thuthookudi City Volume 35, Issue 5, May 2005 Abstract
V. M. Selvaraj, Ganeshan Malathi
 
A Study on Consumer Buying Behaviour of Home Appliances with Reference to LG Products Volume 41, Issue 12, December 2011 Abstract
M. Nasrin Sulthana, M. Sakthivel Murugan
 
A Study on Consumer Perception - A Case Study for Laptops Volume 41, Issue 6, June 2011 Abstract
P. V. Ranjith, Ela Goyal
 
A Study on Consumer Perception about Organized Vs Unorganized Retailers at Kanchipuram, Tamil Nadu Volume 41, Issue 12, December 2011 Abstract
V. Ramanathan, K. Hari
 
A Study on Consumer Perception with Reference to Third Party Administrators (TPAs) Volume 42, Issue 12, December 2012 Abstract
Sandip Sane, Niharika Singh
 
A Study on Consumer Preference and Satisfaction in Uzhavar Sandai at Namakkal District Volume 38, Issue 2, February 2008 Abstract
N. Panchanathan, S. Senthilkumar, R. Mathivannan
 
A Study on Consumer Trust, Value and Loyalty in Relational Exchanges Volume 38, Issue 4, April 2008 Abstract
N. Balasubramanian, K. Sathyanarayan
 
A Study on Consumers' Perceived Value and Satisfaction with Insecticides Used in Paddy in Jorhat District of Assam Volume 40, Issue 10, October 2010 Abstract
Deepak Bhagat, B. K. Barooah
 
A Study on Consumers' Perception About the Importance of Payment Processing Efficiency in Online Retailing Environment Volume 47, Issue 6, June 2017 Abstract
D. V. R. Subrahmanya Sastry .T, B. Madhusudhana Rao
 
A Study on Cotton Seeds in Rural Market with Reference to Nalgonda District (A.P.) Volume 35, Issue 9, September 2005 Abstract
M. Venkat Ramana Reddy
 
A Study on Credit Card Holders' Expectations and Preferences towards Selected Banks in Coimbatore City, Tamil Nadu Volume 40, Issue 4, April 2010 Abstract
A. Kumaresan, I. Chitrakala, K. Gowtham
 
A Study on Customer Preference and Satisfaction towards Restaurants in Coimbatore City Volume 39, Issue 10, October 2009 Abstract
N. Yesodha Devi, V. S. Kanchana
 
A Study on Customer Service of a Government Venture in the Present Scenario Volume 39, Issue 11, November 2009 Abstract
Amit Kr. Chakrabarty
 
A Study on Customer's Satisfaction towards Service Quality of Organized Retail Stores in Haryana Volume 42, Issue 2, February 2012 Abstract
Manju Malik
 
A Study on Customers Awareness towards New Insurance Companies Volume 34, Issue 1, January 2004 Abstract
N. Raman, C. Gayathri
 
A Study on Customers' Attitude towards Online Shopping - An Indian Perspective Volume 40, Issue 11, November 2010 Abstract
Neelotpaul Banerjee, Anindya Dutta, Tanmoy Dasgupta
 
A Study on Customers' Brand Preference of Selective Household Brands at Dindigul, Tamil Nadu Volume 41, Issue 10, October 2011 Abstract
P. S. Venkateswaran, N. Ananthi, Binith Muthukrishnan K.
 
A Study on Customers' Expectations Towards Share Brokers Volume 37, Issue 9, September 2007 Abstract
R. Ganapathi, T. Ramasamy
 
A Study on Customers' Satisfaction with and Preference of Colour T.V. Brands with Reference to Silchar, Assam Volume 42, Issue 8, August 2012 Abstract
D.K. Pandiya, Brajesh Kumar, Rajashree Bhattacharjee
 
A Study on Distribution Strategies of Steel Manufacturers in India Volume 42, Issue 3, March 2012 Abstract
Shailendra Dasari
 
A Study on Export Performance of Dry Chillies and its Products from India Volume 38, Issue 7, July 2008 Abstract
K. Shivashankar, Basavaraj Banakar
 
A Study on Factors Impeding Online Buying of Household Items in Bangalore City Volume 46, Issue 4, April 2016 Abstract
Padmanabh B., S. Jeevananda, K. G. Jose
 
A Study on Farmers Preference and Market Promotion Activities with Reference to Rice Herbicides Volume 34, Issue 12, December 2004 Abstract
K. Sivakumar, S.D. Sivakumar
 
A Study on Job Satisfaction of Woman Workers in Fireworks Industries in Tamil Nadu Volume 39, Issue 3, March 2009 Abstract
M. Ketharaj, M. Selvakumar
 
A Study on Market Segmentation, Target Marketing and Product Positioning Strategy for Medical Tourism in Bangalore Volume 40, Issue 10, October 2010 Abstract
Akhila R. Udupa, G. Kotreshwar
 
A Study on Marketing of Broilers with Reference to Retailers in Coimbatore City Volume 38, Issue 11, November 2008 Abstract
N. Yesodha Devi, V.S. Kanchana, S. Sujatha
 
A Study on Online Discount Couponing Industry in India Volume 42, Issue 10, October 2012 Abstract
Samik Shome, Aindrila Roy
 
A Study on Policy Holder's Expectation and Preference towards Selected Private Life Insurance Companies in Karur District Volume 38, Issue 8, August 2008 Abstract
N. Panchanatham, S. Jhansi, S.Senthil Kumar, A. Mani
 
A Study on Post Purchase Behaviour with Special Reference to Mahindra Two Wheelers Volume 43, Issue 6, June 2013 Abstract
R. Anitha, V. Kanimozhi
 
A Study on Retail Banking Strategies in Private Sector Banks with Special Reference to Hdfc Bank and ICICI Bank Ltd Volume 34, Issue 12, December 2004 Abstract
R. Amuthan
 
A Study on Retail Store Service Quality Dimensions in Select Retail Stores of Chennai City Volume 37, Issue 7, July 2007 Abstract
R. Tamilarasan
 
A Study on Retailer and Customer Attitude Towards P & G Detergent Powder in Coimbatore City Volume 36, Issue 9, September 2006 Abstract
P. Thirumoorthi, P. Karthikeyan
 
A Study on Rural Insurance Policyholders' Satisfaction in Dindigul, Tamil Nadu Volume 40, Issue 3, March 2010 Abstract
A. Venkatachalam, M. Sivakumar
 
A Study on Satisfaction Level of Betel Leaf Farmers in Tamil Nadu with Reference to Karur District Volume 41, Issue 7, July 2011 Abstract
N. Kathirvel
 
A Study on Satisfaction Level of Farmers towards Production and Marketing of Agricultural Products Volume 39, Issue 2, February 2009 Abstract
N. Kathirvel
 
A Study on Satisfaction Levels of Working Women Towards Two Wheelers in Coimbatore, Tamil Nadu Volume 44, Issue 5, May 2014 Abstract
R. Amsaveni, R. Kokila
 
A Study on Socio Economic Background and Status of Women Entrepreneurs in Small Scale Industries Volume 38, Issue 5, May 2008 Abstract
S. Mathivannan, M. Selvakumar
 
A Study on Socio-Economic Background of Entrepreneurs in Small Scale Industries Volume 40, Issue 9, September 2010 Abstract
G. V. Jagapathi Rao
 
A Study on the Client Perceptions of Services Offered by SBI Factors (coimbatore) Volume 35, Issue 6, June 2005 Abstract
V. Srividya
 
A Study on the Distribution of One Way Packs of Hindustan Coca Cola Beverages in Vijayawada City Volume 36, Issue 11, November 2006 Abstract
Ayatham Prasad
 
A Study on the Effect of Personality on Advertisement Preference and Consumer Behaviour of Working and Non-working Women Volume 34, Issue 8, August 2004 Abstract
Nilofer
 
A Study on the Effectiveness of Internet Advertisements Volume 42, Issue 6, June 2012 Abstract
Vinita Srivastava, Sanjeev Kumar Mishra
 
A Study on the Effectiveness of the Advertising Techniques Used in the Personal Care Segment of Women Consumers Volume 36, Issue 8, August 2006 Abstract
G. Kavitha
 
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