IRALA, Lokanandha Reddy; REDDY, Raghunatha; PRATAP REDDY, S. How Balanced is the Performance Measurement Through the Balanced Score Card. Indian Journal of Finance, [S. l.], v. 2, n. 1, p. 27–31, 2008. Disponível em: https://indianjournalofmarketing.com/index.php/IJF/article/view/71679. Acesso em: 5 oct. 2025.