Shaikh, Arifur Rehman H., and Anil B. Kalkundrikar. “Impact of Demographic Factors on Retail Investors’ Investment Decisions - An Exploratory Study”. Indian Journal of Finance, vol. 5, no. 9, Sept. 2011, pp. 35-44, https://indianjournalofmarketing.com/index.php/IJF/article/view/72485.