Mehta, Sushil Kumar, and Neha Aggarwal. “The Effect of Demographics on Investment Choice: An Empirical Study of Investors in Jammu”. Indian Journal of Finance 5, no. 10 (October 1, 2011): 43–55. Accessed October 5, 2025. https://indianjournalofmarketing.com/index.php/IJF/article/view/72481.