IDM : Sustaining Legacy, Creating a Niche

Authors

  •   Mahesh Chandra Joshi Associate Professor, Poornima University, Jaipur - 303 905, Rajasthan
  •   Richa Bhatia Assistant Professor, Lovely Professional University, Phagwara - 144 411, Punjab

DOI:

https://doi.org/10.17010/amcije/2018/v1i2/127840

Keywords:

Customization

, Exports, Niche Market, Sports Goods

Paper Submission Date

, January 17, 2018, Paper sent back for revision, February 20, Paper Acceptance Date, March 10, 2018.

Abstract

The origin of the Indian sports industry can be associated with Sialkot which is now in Pakistan. It was known for its sports goods production before partition. Now the export products from there  are sports goods, martial art equipments,  leather products, and sports wear. IDM is a family oriented business firm which originated in Sialkot before partition. This firm manufactures and exports sports goods and equipments. This firm prefers to operate in niche markets by customizing the products.

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Published

2018-06-01

How to Cite

Joshi, M. C., & Bhatia, R. (2018). IDM : Sustaining Legacy, Creating a Niche. AMC Indian Journal of Entrepreneurship, 1(2), 7–13. https://doi.org/10.17010/amcije/2018/v1i2/127840

Issue

Volume 1, Issue 2, April-June 2018

Section

Articles
Crossref
Scopus
Google Scholar
Europe PMC

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