E-Commerce: Challenges and Opportunities for Women Entrepreneurs
DOI:
https://doi.org/10.17010/amcije/2018/v1i4/141225Keywords:
Business
, E-Commerce, Empowerment, Women EntrepreneursJEL Classification
, 'L26'Paper Submission Date
, April 10, 2018, Paper sent back for revision, May 15, Paper Acceptance Date, June 20, 2018Abstract
Women play significant roles in our society but when it comes to business, traditional businesses in India are male dominated. Moreover, while taking care of home and hearth, fulfilling the dream of owning a business is a challenge for women entrepreneurs. E-commerce, which suits almost all types of businesses is becoming the biggest platform to fulfill their dreams. Information technology is giving women freedom to work from the comfort of their homes. The growth of e-commerce has helped women entrepreneurs to generate new ideas and work by setting their own work schedule. Therefore, to reap the benefits of new technology, it is important to analyze available opportunities and constraints in e-commerce for women entrepreneurs. This paper discusses various challenges faced by women who want to use online platforms to start, grow, and sustain their business. It also describes available opportunities to encourage women to use an online platform for writing their success story.Downloads
Downloads
How to Cite
Issue
Section
References
ANI. (2016a, March 7). Paytm to invest in support of women entrepreneurs. Retrieved from http://www.financialexpress.com/industry/banking-finance/paytm-to-invest-in-support-of-women-entrepreneurs/220480/
ANI. (2016b, September 12). FLO, Shopclues tie-up to bring women entrepreneurs online. Retrieved from http://www.financialexpress.com/industry/flo-shopclues-tie-up-to-bring-women-entrepreneurs-online/374734/
Ansari, D. A., (2016). Women entrepreneurship in India. AEIJST, 4(4), 1-14.
BWDisrupt (2017, July 20). NIELIT launches “Saksham - Power of She†to encourage entrepreneurship among women under digital India. Retrieved from http://bwdisrupt.businessworld.in/article/NIELIT-Launches-Saksham-Power-of-She-to-Encourage-Entrepreneurship-Among-Women-Under-Digital-India-/20-07-2017-122494/
Das, S. (2017, November 28). Amazon India launches 'the Saheli Store' for women entrepreneurs to sell on its platform. Retrieved from https://retail.economictimes.indiatimes.com/news/e-commerce/e-tailing/amazon-india-launches-the-saheli-store-for-women-entrepreneurs-to-sell-on-its-platform/61832986
Gupta, N. (2017). Cash on delivery: Issues and challenges. Asian Journal of Management, 8(2), 201-203.
Khan, T. (2017, July 21). Startup India hub to fix startup troubles amidst lack of awareness of government schemes. Retrieved from https://tech.economictimes.indiatimes.com/news/startups/startup-india-hub-to-fix-startup-troubles-amidst-lack-of-awareness-of-govt-schemes/59692889
Malik,Y. (2017, November 29 ). Amazon launches special store for women entrepreneurs. Retrieved from http://www.livemint.com/Companies/DuXgVcoQTKfzbzsJgpLHaN/Amazon-launches-special-store-for-women-entrepreneurs.html
Mandipaka, F. (2014). An investigation of the challenges faced by women entrepreneurs in developing countries: A case of king William's town, South Africa. Mediterranean Journal of Social Sciences, 5(27), 1187-1193.
Menezes, R. (2017, August 25). Flipkart's women sellers contributed to 20% sales in FY 2016-2017. Retrieved from http://indianonlineseller.com/2017/08/flipkarts-women-sellers-contributed-to-20-sales-in-fy-2016-17/
Mercer, E. (n.d.). What are the challenges of an online business? Retrieved from http://smallbusiness.chron.com/challenges-online-business-45762.html
Ministry of Women and Child Development. (2016, March 7). “Mahila e-Haatâ€, an online marketing platform for women launched by Smt Maneka Sanjay Gandhi [Press Release].Retrieved from http://pib.nic.in/newsite/PrintRelease.aspx?relid=137415
Nair, S. (2015, July 20). The rising role of India's e-commerce women entrepreneurs. Retrieved from https://yourstory.com/2015/07/ecommerce-women/
Nextbigwhat. (n.d.). How much does it cost to startup a basic eCommerce company in India. Retrieved from https://www.nextbigwhat.com/how-much-does-it-cost-to-startup-a-basic-ecommerce-company-in-india-297/
Pani, P. (2016, December 7). FreeCharge, IFC join hands to help women entrepreneurs sell on Snapdeal. The Hindu. Retrieved from http://www.thehindubusinessline.com/info-tech/freecharge-ifc-join-hands-to-help-women-entrepreneurs-sell-on-snapdeal/article9415452.ece
Rajani, N., & Sarada, D. (2008).Women entrepreneurship and support systems. Stud Home Comm Sci, 2(2), 107-112.
Rudolph, S. (2016, April 10). E-commerce products return statistics and trends (Infographic), Retrieved from https://www.business2community.com/infographics/e-commerce-product-return-statistics-trends-infographic-01505394
Sarkar, O. (2017, March 8). Lack of women mentors, advisors holding back the rise of women entrepreneurs. Retrieved from http://www.newindianexpress.com/business/2017/mar/08/lack-of-women-mentors-advisors-holding-back-the-rise-of-women-entrepreneurs-1578868.html
Sharma, P. (2013). Women entrepreneurship development in India. Global Journal of Management and Business Studies, 3(4), 371-376.
Singh, A. (2018, March 15). The rise of women entrepreneurship in India. Retrieved from https://bizztor.com/in/women-entrepreneurship-india/
Tambunan, T. (2009). Women entrepreneurship in Asian developing countries: Their development and main constraints. Journal of Development and Agricultural Economics, 1(2), 27-40.
Tewari, S., (2015, July 28). eBay talks to online women entrepreneurs with #SheMeansBusiness. Retrieved from http://www.afaqs.com/news/story/45041_eBay-talks-to-online-women-entrepreneurs-with-SheMeansBusiness
Zee News. (2018, January 9). IIM Bangalore launches Indian's first customized online course for aspiring women entrepreneurs. Retrieved from: http://zeenews.india.com/education/iim-bangalore-launches-indias-first-customized-online-course-for-aspiring-women-entrepreneurs-2072724.html
