Fruit Bageecha: A Case Study of Coprenuership in a Rural Setup of India

Authors

  •   Apoorva Kumar Research Scholar, Himachal Pradesh University Business School, Shimla - 177005, Himachal Pradesh
  •   Praveen Kumar Assistant Professor, Himachal Pradesh National Law University, Ghandal - 171011, Himachal Pradesh
  •   Pawan Garga Director and Professor, Himachal Pradesh University Business School, Shimla - 177005, Himachal Pradesh

DOI:

https://doi.org/10.17010/amcije/2019/v2i3/148281

Keywords:

Food Processing

, Boutique, Self-Help Groups..

Paper Submission Date

, August 2, 2019, Paper Sent Back for Revision, August 12, Paper Acceptance Date, August 14, 2019.

Abstract

The case presents an overview of the journey of a couple based out of Singapore who left their spectacular career choices. It discusses the key challenges faced by them in terms of finance, skills required, resource management, change management, cultural issues, and resistance. It discusses the development process and the decisions taken for production, operation, implementation approach, marketing, and distribution.

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Published

2019-09-30

How to Cite

Kumar, A., Kumar, P., & Garga, P. (2019). Fruit Bageecha: A Case Study of Coprenuership in a Rural Setup of India. AMC Indian Journal of Entrepreneurship, 2(3), 13–18. https://doi.org/10.17010/amcije/2019/v2i3/148281

Issue

Volume 2, Issue 3, July-September 2019

Section

Articles
Crossref
Scopus
Google Scholar
Europe PMC

References

Food Memories.(n.d.). Brands. Retrieved from https://www.foodmemories.com/brands/kotgarh-fruit-bageecha

Government of India. (2016). Horticultural statistics at a glance. New Delhi: GoI.

Kotgarh Fruit Bageecha. (n.d.). About us. Retrieved from https://www.fruitbageecha.com/about/

Revolvy. (n.d.). Boutique manufacturing. Retrieved from https://www.revolvy.com/page/Boutique-manufacturing