A Study of Influence Tactics Used by Entrepreneurs

Authors

  •   Lakshya Singh Student, Department of Electronics and Communication Engineering, IIIT-Raipur, India. Dr. SPM International Institute of Information Technology, Naya Raipur. Plot No. 7, near Purkhoti Muktangan, Sector 24, Atal Nagar-Nava Raipur, Chhattisgarh - 493 661
  •   Sresha Yadav Assistant Professor, Department of Humanities,IIIT-Raipur, India. Dr. SPM International Institute of Information Technology, Naya Raipur. Plot No. 7, near Purkhoti Muktangan, Sector 24, Atal Nagar-Nava Raipur, Chhattisgarh - 493 661
  •   Shreyansh Dewangan Student, : Department of Electronics and Communication Engineering, IIIT-Raipur, India. Dr. SPM International Institute of Information Technology, Naya Raipur. Plot No. 7, Near Purkhoti Muktangan, Sector 24, Atal Nagar-Nava Raipur, Chhattisgarh - 493 661
  •   Vaibhav Thakur Student, Department of Electronics and Communication Engineering, IIIT-Raipur, India. Dr. SPM International Institute of Information Technology, Naya Raipur. Plot No. 7, Near Purkhoti Muktangan, Sector 24, Atal Nagar-Nava Raipur, Chhattisgarh - 493 661

DOI:

https://doi.org/10.17010/amcije/2022/v5i2/171469

Keywords:

Consultation

, entrepreneurs, exchange, influence tactics, inspirational appeals, personal appeals

Paper Submission Date

, April 17, 2022, Paper Sent Back for Revision, May 10, Paper Acceptance Date, May 16, 2022

Abstract

Entrepreneurs have to deal with different stakeholders for the success of their ventures. These stakeholders include but are not limited to investors, employees, customers, and suppliers. An entrepreneur has to influence different stakeholders to support him during times of crisis or uncertainty. The present study analyzed different influence tactics used by the entrepreneurs with different stakeholders. The influence tactics taken into consideration include inspirational appeals, consultation, personal appeals, and exchange. Quantitative analysis helped conclude the tactic used with different stakeholders under different circumstances. The researchers hope this study will help entrepreneurs in selecting the right tactic and increase the chances of their venture’s success.  

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Published

2022-06-01

How to Cite

Singh, L., Yadav, S., Dewangan, S., & Thakur, V. (2022). A Study of Influence Tactics Used by Entrepreneurs. AMC Indian Journal of Entrepreneurship, 5(2), 49–55. https://doi.org/10.17010/amcije/2022/v5i2/171469

References

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