[1]
Yadav, S. and Siraj, S. 2014. Mall Patronage Behaviour: Understanding the Inter-Linkages Between Shopping Motives, Shopper Demographics, and Shopping Behaviour. Indian Journal of Marketing. 44, 11 (Nov. 2014), 36–48. DOI:https://doi.org/10.17010/ijom/2014/v44/i11/80112.