[1]
Vishvas, R.J. and Valleti, M. 2014. Conceptual Paper Proposing the ’Vishvas – Valleti Consumer Empowerment Model’. Indian Journal of Marketing. 44, 1 (Jan. 2014), 5–21. DOI:https://doi.org/10.17010/ijom/2014/v44/i1/80456.