[1]
Kandpal, A. and Patra, S.K. 2013. Brand Building in the Era of Mobility and Emergence of ’New Imagined Communities’: A Conceptual Analysis. Indian Journal of Marketing. 43, 11 (Nov. 2013), 24–29. DOI:https://doi.org/10.17010/ijom/2013/v43/i11/80505.