[1]
Rao, K.S. and Rao, B. 2019. Examining eWOM Credibility - Consumer Purchase Intention Relationship in Facebook: A Mediation Analysis. Indian Journal of Marketing. 49, 8 (Aug. 2019), 7–22. DOI:https://doi.org/10.17010/ijom/2019/v49/i8/146169.