[1]
Bulsara, H.P. and Vaghela, P.S. 2022. Millennials’ Online Purchase Intention Towards Consumer Electronics : Empirical Evidence from India. Indian Journal of Marketing. 52, 2 (Feb. 2022), 53–70. DOI:https://doi.org/10.17010/ijom/2022/v52/i2/168154.