[1]
Vishnoi, S.K. et al. 2023. Modeling the Determinants of Brand Loyalty Using PLS-SEM : A Study of Automobile Customers in Emerging Economies. Indian Journal of Marketing. 53, 12 (Dec. 2023), 27–44. DOI:https://doi.org/10.17010/ijom/2023/v53/i12/173352.