Vishnoi, S. K., Akhter, S., Bagga, T., & Mittal, A. (2023). Modeling the Determinants of Brand Loyalty Using PLS-SEM : A Study of Automobile Customers in Emerging Economies. Indian Journal of Marketing, 53(12), 27–44. https://doi.org/10.17010/ijom/2023/v53/i12/173352