ALI, Neha Parveen Haider; E MELO, Filipe Rodrigues. Decoding Perceived Value of Cause-Related Advertisements on Social Media. Indian Journal of Marketing, [S. l.], v. 56, n. 8, p. 41–58, 2026. DOI: 10.17010/ijom/2026/v56/i8/176077. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/176077. Acesso em: 23 aug. 2026.