RAUTELA, Sonica; MONDAL, Sourav. Social Media and New Product Development : Mapping Knowledge Structures and Research Frontiers. Indian Journal of Marketing, [S. l.], v. 56, n. 8, p. 59–88, 2026. DOI: 10.17010/ijom/2026/v56/i8/176078. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/176078. Acesso em: 22 aug. 2026.