BANSAL, Gautam; TANEJA, Pawan. Life Insurance Advertisements on Television: A Study on Quality of Illustrations. Indian Journal of Marketing, [S. l.], v. 35, n. 8, 2005. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/34239. Acesso em: 24 jul. 2025.