MOHAN, Bijuna C.; SEQUEIRA, A. H. Brand Equity and Business Performance: Towards a Conceptual Framework. Indian Journal of Marketing, [S. l.], v. 43, n. 2, p. 5–10, 2013. DOI: 10.17010/ijom/2013/v43/i2/34047. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/34047. Acesso em: 10 oct. 2025.