RANI, T. Suchitra; MENON, Dhanya. Transformation of the 8p’s to 8c’s - A Customer Centric Approach. Indian Journal of Marketing, [S. l.], v. 35, n. 12, 2005. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/34261. Acesso em: 9 oct. 2025.