JUSTUS, T. Frank Sunil; SRINIVAS, P. U. Surrogate Advertising - The Positive Side. Indian Journal of Marketing, [S. l.], v. 37, n. 1, 2007. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/34412. Acesso em: 8 apr. 2026.