PUROHIT, H. C.; PATHARDIKAR, Avinash D. Service Quality Measurement and Consumer Perception about the Services of Banking Institutions. Indian Journal of Marketing, [S. l.], v. 37, n. 3, 2007. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/34424. Acesso em: 9 oct. 2025.