SRIVASTAVA, R. K. Role of Music on Perceived Price in Retail Stores. Indian Journal of Marketing, [S. l.], v. 43, n. 3, p. 14–23, 2013. DOI: 10.17010/ijom/2013/v43/i3/36367. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/36367. Acesso em: 10 oct. 2025.