JHA, Shalini; SINGH, Bharti. Impact of Ambient Music and Affability of Salespersons on Consumer Behavior in a Real Retail Setting with Emphasis on Gender Difference. Indian Journal of Marketing, [S. l.], v. 43, n. 4, p. 5–11, 2013. DOI: 10.17010/ijom/2013/v43/i4/36373. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/36373. Acesso em: 10 oct. 2025.