CHOUBEY, Vardhan; BUMB, Riddhi. Promotion Using Product Placement in Movies: Perception of Rural and Urban Indian Audience. Indian Journal of Marketing, [S. l.], v. 43, n. 4, p. 35–41, 2013. DOI: 10.17010/ijom/2013/v43/i4/36379. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/36379. Acesso em: 10 oct. 2025.